AIR

Retouching and Photo Illustration for advertising campaign for AIR: Alcohol Inspired Refresher. For Vice Media.

AIR: Alcohol Inspired Refresher
Retouching for Advertising and Marketing Campaign
Photography by Ben Ritter
Creative Direction by Vice Media
Worked with Vice Media and the beverage company to create these images. The concept was to create geysers of liquid erupting from the cans in the hands of the party-goers, to maximize the fun and excitement in the images. 
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